Road to the Sale 101 - Advanced

After accumulating more than two decades of experience in the automotive industry, I have compiled my best practices and essential principles into this comprehensive course. Although there is still substantial content to be added and updated, I have identified a significant need for instructing salespeople who have been hired within the past three years on the fundamentals. The COVID-19 pandemic, along with resulting inventory setbacks, has brought about transformative changes to the industry. Consequently, numerous issues have arisen concerning the introduction of new salespeople to the field. It is evident that the ability to sell vehicles solely based on inventory availability is no longer sustainable. As the market continues to shift and evolve, many new hires find themselves without a proper process or adequate training. If you are seeking a straightforward, informative, and accurate path, I am here to offer assistance. While there are no guarantees, it is important to acknowledge that no amount of training can yield results if it is not put into practice. Currently, this course primarily consists of written material. Nevertheless, I am more than willing to address any questions you may have to support you on your journey towards success.